Scott Young

Senior Visiting Fellow

London School of Economics and Political Science

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BIO

Scott Young is Visiting Fellow in the Department of Psychological and Behavioural Science at LSE. He has specialised expertise in both Consumer Insights and Behavioural Science and is the author of the acclaimed books Starting with the Shopper and Winning at Retail.

Language(s)

English

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Areas of expertise

Applied behavioural science
Training/Capacity building
Executive coaching

Consumer and shopper insights
Marketing & market research
Employee engagement, wellness & retention

Profile

Scott Young is an independent advisor and educator, whose expertise and passion lies in helping business and organizational leaders to apply Behavioural Science ethically and effectively.

Scott was recently Head of Private Sector at Behavioural Insights Team (BIT) Americas. Earlier, he was Senior VP at BVA Nudge Consulting and spent over 20 years leading Perception Research Services, a global consumer insights agency.

Scott is the author of three books and over 50 published articles on Behavioural Science & Consumer Insights. He is a Senior Visiting Fellow at The London School of Economics and Political science (LSE) and a consistent guest lecturer/speaker at the University of Pennsylvania's MBDS program and the University of Chicago Booth’s Executive Education program in Behavioural Economics.

He speaks regularly at industry events, webinars and podcasts, spanning multiple sectors (including financial services, insurance, consumer goods and transport) and business functions (including insights, marketing, human resources and compliance). Scott is a board member of BeScy, a non-profit dedicated to promoting applied behavioural science.