Maura McAdam

Professor Maura McAdam is an award-winning professor, celebrated author, Neuro Linguistic Programming (NLP) coach (Masters Accredited) and highly sought-after keynote speaker. She is a globally recognised expert and for the last four consecutive years, has been ranked amongst the top 2% of scientists in the world for research impact for her research on women’s entrepreneurship.

Professor Maura McAdam’s ability to connect with audiences stems from her deep understanding of the challenges and dynamics of contemporary business, especially as they relate to female entrepreneurship and leadership. Drawing from her extensive practical experience in industry prior to entering academia and twenty-plus years of conducting award-winning research, she brings a wealth of expertise and authority to the stage, establishing her as a trusted voice in not just the Irish entrepreneurial ecosystem, but beyond.

Through engaging storytelling and real-life examples, Professor Maura McAdam strives to make complex business concepts accessible and relatable, fostering a deeper connection with her audience whether academic or practitioner. With a global perspective cultivated through her engagement within the international business and research community (including China, US, and New Zealand) and more recently the Middle East where she has taught and researched for the last nine years, she brings an evidence-based understanding of the global business landscape to her presentations.

Known to many aspiring women entrepreneurs, Professor Maura McAdam is an engaged thought leader and regular media commentator on female entrepreneurship and women in leadership roles in business.