Jonah Berger

Marketing Professor and Bestselling Author

The Wharton School, University of Pennsylvania

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BIO

Professor Jonah Berger is an internationally bestselling author and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behaviour, and how products, ideas, and behaviours catch on.

Language(s)

English

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Areas of expertise

Influence
Driving change
Marketing
Behavioural science
Viral marketing

Growth strategy
Communication
Future of work
Consumer behaviour
Natural Language Processing (NLP)

Profile

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Professor Berger is a world-renowned expert on natural language processing (NLP), change, word of mouth, influence, consumer behaviour, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.

Professor Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.